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Xbox FanFest
Tasked by Microsoft to transform the Academy Museum into a fan-first celebration for Xbox Showcase and FanFest, we turned 25 years of history into an immersive world built for nostalgia, community, and what’s next.
The heart of the experience were the Xbox Eras, a collection of explorable vignettes that invited fans to step into 25 years of Xbox history.
Whether they were exploring Xbox Eras, meeting new friends at the gameplay stations, or competing for exclusive prizes, fans felt fully immersed in the celebration and left calling it one of the best FanFest experiences yet.
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