We tapped into shoppers’ national pride by transforming the adidas store into a high-energy hub of competition, celebration, and World Cup excitement. Visitors were invited to represent their team in a shooting challenge, earning real rewards, including customized player cards, as they competed to push their federation to the top of the leaderboard.

Creative Team: Alex Schulze, Andrew Moussa, Iman Ghader, James Peng, Matthew Valenzano, Paul Dela Merced

Account Team: Alexa Blowes, Emma Hornsby, Lucy McGovern, Steve Benetti